The Future is Here: Ferrari Announces Bitcoin Payment System Expansion in Europe
The Ferrari automotive concern has announced the launch of a payment system in Bitcoins from customers in Europe. This step became possible due to the successful implementation of cryptocurrency payments in the USA last year. According to company representatives, the introduction of the system in Europe is a response to the growing interest from affluent customers and local dealerships who are investing in cryptocurrencies.
Global Expansion Plans
Ferrari stated that by the end of 2024, it may expand cryptocurrency acceptance to other countries where digital assets are legal for use in transactions. Such countries already include El Salvador, Canada, and Australia. This expansion will allow customers using cryptocurrency to purchase Ferrari cars in countries where such payments are legal.
Convenient and Secure Transactions
In Europe, as in the USA, Ferrari partners with the payment platform BitPay. This platform allows transactions in Bitcoin, Ether, and the USDC stablecoin. BitPay converts cryptocurrency into national currency on behalf of Ferrari dealers, thus protecting them from exchange rate fluctuations and eliminating additional fees for customers.
Embracing Innovation
Therefore, Ferrari is not only meeting the needs of modern customers but also maintaining its position as an innovative and adaptive brand. The expansion of payment options in cryptocurrency demonstrates the company’s commitment to meeting the demands of a rapidly evolving market and technology.
